TikTok ads are a relatively new addition to the platform. Start by exploring the app, its trends, and where your brand can join the fun. Often, the best performing TikToks are ones that replicate or recreate a current trend. Original ContentĪlthough fans of TikTok love original content, you don't need to spend hours coming up with the next viral trend. This type of marketing is particularly effective at opening your content to a new audience and boosting brand awareness.
Because influencers have a solid understanding of the platform, they can transform stiff brand messages into fun and creative videos. Influencer MarketingĪ great way to leverage TikTok is by engaging with the influencer community. Marketers can leverage TikTok in three main areas: 1. What is TikTok Marketing?Īlthough TikTok might feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique marketing opportunities. We'll also cover eight brands that have gone viral on TikTok. In this post, we'll discuss why you should leverage TikTok marketing in 2022 and how smaller companies can build a scalable, fun, and creative strategy on the platform. While Gen-Z uses the platform to show their creative side, some brands on TikTok use the platform to build brand awareness, engage younger audiences, and reveal a lighter side of themselves through funny videos and challenges that drive social media trends across other platforms. The platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 1 billion users. According to HubSpot's social media team, the video-based social app TikTok has serious growth and engagement potential for brands.
0 kommentar(er)
